SETUP AND MANAGE MARKETING CHANNELS
SEARCH ENGINE MARKETING (SEM)
Create AdWords and Bing ads. Maximize sessions, clicks and revenue by adjusting spend with bids. A/B test trademark vs non-trademark ads. Improve quality score.
SEARCH ENGINE OPTIMIZATION (SEO)
Rank higher in search engines. Build and optimize content. Improve URL structure. Improve code of the site and optimize tags. Get high authority backlinks.
AFFILIATE AND INFLUENCER MARKETING
Setup affiliate programs and networks (e.g. CJ, LinkShare, Impact Radius). Recruit new affiliates. Optimize commissions and cookies. Build an influencer network.
DIGITAL DATA ANALYTICS
Setup Google Analytics and Tag Manager. Consolidate CRM data and GA data. Provide insights on ways to improve performance of the website.
Bring new website visitors and conversions by acquiring media ads. Reach out and negotiate media placements for best rates. Optimize using incremental ROI metrics.
Manage retargeting ads including Display, Video, Search, Social, etc. Create custom as well as lookalike audiences. Optimize ads from an omni-channel perspective.
Establish digital strategy customized to clients needs. Create business plans and marketing plans. Build an incremental ROI matrix to ensure profitability for customers.
SOCIAL MEDIA MANAGEMENT
Set up social media ads across various apps and websites (e.g. FB, Instagram, Snapchat, etc). Help to create social content. Optimize ads based on performance.
ADVANCED DIGITAL MARKETING
Optimize ads across multiple channels. Find the best mix of channels via a/b tests (e.g. SEO trademark vs organic). Set omni-channel attribution modelling.
Setup proper attribution models (e.g. last click, first click, data weighted, assisted first click, etc) that takes into consideration lifetime value of the customer.
Develop algorithms that optimize performance of the ads across multiple variables. Integrate those algorithms in the bidding process to achieve best performance.
DIGITAL AI SETUP
Identify, recommend and setup digital artificial intelligence solutions that will help to automate and maximize performance of the ads to the next level.