Algorithm Development

Digital AI Pros can develop advertising algorithms that help to partly automate and achieve next level optimization of your ads. A specialist can optimize ads a few times a week based on a few variables such as country, gender, ROAS, clicks, revenue and impressions achieving limited success. An algorithm can automate the part of the bidding and budgeting process by taking into account a lot more variables and run it on an hourly basis every day of the week. A properly setup digital advertising algorithm can boost ROAS of ads by 50%. This especially works well with an omnichannel perspective that Digital AI Pros provides by taking into consideration a mix of advertising channels.

 

Algorithm Development

 

Digital AI Pros provides the following algorithm development services:

  1. Omnichannel Algorithm Development: Takes into consideration multiple marketing channels of the client
  2. AdWords Advertising Algorithm: Builds advertising algorithms specifically for AdWords campaigns
  3. Display Advertising Algorithm: Algorithms that optimize display advertising across multiple networks, companies and partners
  4. Affiliate Advertising Algorithm: Develop advertising algorithms that look at correlation of commission rates of some affiliates and their performance
  5. SEM/SEO Algorithm: Build algorithms that figure out the best mix of spend between SEM and SEO ads. Achieve the biggest bang for your buck.